In line with the trend-driven dynamics out there, 42 % of respondents to McKinsey’s 2023 survey of customers throughout China, France, Germany, Italy, the United Kingdom, and the United States say they take pleasure in attempting new brands. Meanwhile, consumers are increasingly shopping throughout value factors and report that both online and offline shops influence their shopping behavior. Their preference for omnichannel shopping is predicted to continue to gas legacy brands’ shift on-line and independent labels’ move into a brick-and-mortar presence.
That was a word we heard time and again again—you’ve seen them rising in popularity during the last couple …
